Karl Lagerfeld is back! Love saying that even though the man never really goes out of the spotlight, does he? For Fendi’s F/W ’12 campaign, he’s giving us Joan Smalls in Tuscany, laden with all things Fendi.

‘One day in Tuscany’ is the core concept of the campaign, and while I am loving the looks with Ms. Smalls looking smashing as always (with Panzano, Chiantishire in the background), something feels amiss. What do you all think?

The campaign is styled by Charlotte Stockdale, with hair and make-fup by Sam McKnight and Peter Philips.