40. Kenzo F/W ’12 ad campaign by Jean Paul Goude.

Humberto Leon and Carol Lim have worked with Jean Paul Goude for Kenzo’s F/W campaign, and I am quite amassing the liking for the weird excitement that this ad brings forth.

Unisex clothing for the season called for unisex photography where models Xiao Wen Ju and Simon Sabbah are portrayed to be standing over one another to create an X.

The idea is that this image works both for women’s magazines and for men’s, it depends on the side you look at it from“, said Leon.

Nothing like some good ol’ iconography in a campaign.

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