39. My problem with Blake Lively, and Gucci’s uninspired little Première scent campaign.

I quite like Blake Lively. I think she’s pretty. I think she’s lucky. I also think she’s wasting our time.

The conundrum is simple. She can’t seem to be able to make her mind up regarding what she wants us to buy, and more importantly, what she wants us to believe as her real, true style inspiration. Everyone likes a silk Gucci suit, and everyone loves a Chanel tweed jacket, and most would want to own both, but the problem arises when one tries to establish both as the expression of their innate style. I don’t buy it, and if you take the legacy of fashion houses and their general evolution into serious consideration, I suppose you don’t either. I hope to not take the ‘fun’ out of fashion, but style isn’t all about ‘fun’. It’s about expression, and communication as well. How one chooses to clothe their bodies is their subliminal way of conversing with the world, I think, and so when a Hollywood superstar tells us she’s as Italian as she’s French, as silk as she’s tweed, as Florentine as she’s Parisian, I get pretty bloody mad. One’s style can’t possibly be that transcendental.

When I think Gucci, I still think Tom Ford and not Frida Giannini. She still hasn’t made it entirely her own like Tom Ford had. And so, if you tell me that you’re Karl Lagerfeld as well as Tom Ford, you lie, and/or have no clue of what you’re saying and/or endorsing.

And as if this mindless amount of Euro hopping from the Hollywood-ian wasn’t infuriating enough, this happens to be the print ad for Gucci Première by Mert and Marcus.

Old Hollywood starlet gazing out into the distance but merely catching her own reflection staring back her. Very poetic. Except for the fact that Lagerfeld gave us the very ‘conflicted’, very contemporary, very interesting, (and also the conceptually similar) Chanel ad campaign for the Mademoiselle handbags featuring Ms. Lively, back in ’11.

In 2011, Ms. Lively had said, “I had other opportunities and I would say, ‘Thank you so much, but I am holding out for Chanel.’ That’s who I want to be the face of. And people would say, ‘Well, that’s unrealistic, they only hire Europeans,’ and I said: ‘Well, how great. I’ll be the first then.’” You were Ms. Lively, you were. But then you went ahead and said this for Gucci this year, “I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.”

Never mind, for I think this little trapeze act by Ms. Lively has irritated me more than when Chanel announced Brad Pitt as it’s face for Nº 5, and my annoyance won’t make either, well, less stupid.

Here’s hoping the Gucci Première won’t make us smell like a ginger fruit cake not unlike the Flora.

What do you think? Mert & Marcus or Karl Lagerfeld? More importantly, are the Gossip Girl actors deliberately trying to drive us into a place of severe irritation?

One thought on “39. My problem with Blake Lively, and Gucci’s uninspired little Première scent campaign.

  1. Pingback: 69. Disappointment. | msv.

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