Let me just dive straight to the point and mention how incredibly glad and proud I am, as a vegan individual who works in fashion, that H&M or as you may know them 

chose to redefine self set boundaries with their Conscious Collection. A red carpet style inspired collection using organic hemp, and cotton.

Did you know H&M has saved 300,000,000 litres of water in denim production, and is the number one user of organic cotton in the world?

Thought you couldn’t possibly love them more? Here is the Conscious Collection ’12 by H&M.

Here’s H&M’s Sustainability Press Report for ’11. bit.ly/J6RsMZ

Hope to get my hands on my favourite piece; the textured bodice light grey gown with the tiered ruffled skirt with raw edges, but until then, got a favourite piece from the collection? Share them here!